For IPO Boutique's "scale of 1 to 5" BUY rating on Yelp, and our comprehensive analysis, click the "Buy Market Research" link.
About Yelp (adapted from Yelp prospectus): Yelp's platform features more than 22 million reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing "word of mouth" online. The information these reviews provide is valuable for consumers and businesses alike. Yelp claims that "Approximately 61 million unique visitors used our website, and our mobile application was used on more than 5 million unique mobile devices, on a monthly average basis during the quarter ended September 30, 2011."
Yelp generates revenue primarily from the sale of advertising on their website to local businesses and national brands that seek to reach Yelp's audience of consumers.
With the growth of the Internet, online reviews have become a regularly relied-upon source of information. According to a 2011 survey of U.S. consumers conducted by Cone Communications, a public relations and marketing agency, 87% of respondents said that positive information they read online reinforced their decision to purchase a product or service and 64% of respondents said that they go online to search for customer or user reviews.
Yelp also provides a platform for mobile-devices to use Yelp's services via the Yelp app.
This description is adapted from Yelp prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..
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