About Vantiv, Inc. (adapted from Vantiv, Inc. prospectus):
Vantiv is a payment processor differentiated by a single, proprietary technology platform. Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer by transaction volume in the United States. They provide a suite of comprehensive services to merchants and financial institutions. The Vantiv technology platform offers their clients a single point of service in order to access payment services and solutions.
Vantiv enables merchants of all sizes to accept and process credit, debit and prepaid payments and provide them supporting services, such as information solutions, interchange management and fraud management, as well as vertical-specific solutions in sectors such as grocery, pharmacy, retail, petroleum and restaurants, including, quick service restaurants, or QSRs.
Vantiv distributes their services through direct and indirect distribution channels. Their direct channel includes a national sales force that targets financial institutions and national merchants, regional and mid-market sales teams that sell solutions to merchants and third-party reseller clients and a telesales operation that targets small and mid-sized merchants. Vantiv's indirect channel to merchants includes relationships with a broad range of independent sales organizations, or ISOs, merchant banks, value-added resellers and trade associations that target merchants, including difficult to reach small and mid-sized merchants. Their indirect channel to financial institutions includes relationships with third-party resellers and core processors.
Vantiv generates revenues based primarily on transaction fees paid by merchants or financial institutions. This description is adapted from Vantiv prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..