Exact Target Inc. IPO Advisory

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For IPO Boutique's "scale of 1 to 5" BUY rating on Exact Target Inc., and our comprehensive analysis, click the "Buy Market Research" link.
Company
Symbol
Price Range
Open
Shares
Trade Date
Exact Target Inc.ET Last trade $18.75 $23.051 million12/19/2012
Underwriter(s):
Deutsche Bank Securities
Co-Manager(s):

About Exact Target Inc. (adapted from Exact Target Inc. prospectus):
Exact Target Inc is a global provider of cross-channel, interactive marketing software-as-a-service ("SaaS") solutions that empower organizations of all sizes to communicate with their customers through the interactive channels they use most - email, mobile, social media and websites. They offer a suite of integrated applications to plan, automate, deliver and optimize data-driven interactive marketing campaigns and real-time communications to effect customer engagement.

The Exact Target Inc suite of marketing applications, which include email, mobile, social media and web sites, is built into their multi-tenant SaaS platform. This platform offers campaign management, calendaring, real-time dashboard, integrated reporting, marketing automation and data management tools to provide marketers with a comprehensive solution to manage, automate and engage in real-time interactive marketing.

The Exact Target Inc sales organization consists of over 285 sales professionals located on four continents. They also extend their sales distribution through relationships with more than 500 marketing service providers that resell these marketing solutions to their customers.

Industries using the Exact Target Inc's platform include retail and e-commerce, media and entertainment, travel and hospitality, financial services and insurance, technology, daily-deal and flash-sale and marketing service providers; including, from their prospectus: Ally Financial, Inc., Angie's List, Inc., CareerBuilder, LLC, Groupon, Inc., Microsoft Corporation, Nationwide Mutual Insurance Company, Oakley, Inc., OneAmerica Financial Partners, Inc., One King's Lane, Inc., Papa John's International, Inc., priceline.com Incorporated, The Scotts Miracle-Gro Company, Tommy Hilfiger Group, WellPoint, Inc. and Zappos.com, Inc., and companies headquartered outside the United States such as Abril Group (Brazil), Fairfax Media Limited (Australia), Icelandair Group (Iceland) and Telegraph Media Group Limited (United Kingdom).

Exact Target Inc provides its solutions primarily through annual and multi-year subscriptions based on volume of contracted utilization, level of functionality, number of interactive marketing channels, number of users and level of customer support.

This description is adapted from Exact Target Inc prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..


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