Demandware, Inc. IPO Advisory

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For IPO Boutique's "scale of 1 to 5" BUY rating on Demandware, Inc., and our comprehensive analysis, click the "Buy Market Research" link.
Price Range
Issue Price
Trade Date
Demandware, Inc.DWRE $12.50-$14.50 $16.00 $25.255.5 million3/15/2012
Goldman Sachs, Deutsche Bank Securities,
William Blair, Oppenheimer & Co., Canaccord Genuity, First Analysis Securities Corp.

Amendment 2011-09-16

Demandware, Inc. Historical Chart - Click chart for current quote

About Demandware, Inc. (adapted from Demandware, Inc. prospectus):
Demandware is a leading provider of software-as-a-service e-commerce solutions that enable companies to design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts. Demandware customers use this platform to create a seamless brand experience for consumers across all digital touch points worldwide. By simplifying access to the complex e-commerce functionality required for an effective and engaging consumer experience, Demandware enables customers to more easily launch and manage multiple e-commerce sites, initiate marketing campaigns more quickly and improve e-commerce site traffic, all of which can lead to increased revenue.

Demandware's software-as-a-service, or SaaS, platform, runs the latest version of Demandware software and supplies innovative e-commerce functionality as soon as it becomes available. By using the Demandware platform, customers avoid the limitations of generic vendor-created e-commerce solutions that typically do not offer a one-source solution for all e-commerce storefronts.

Demandware reports a generated revenue of $7.5 million, $21.4 million and $36.7 million in 2008, 2009 and 2010, respectively. They report a generated revenue of $24.5 million in the six months ended June 30, 2011, an increase of 60.3% from their revenue of $15.3 million in the six months ended June 30, 2010. They report net losses of $25.1 million and $10.4 million and net income of $0.3 million in 2008, 2009 and 2010, respectively, and a net loss of $1.9 million for the six months ended June 30, 2011.

While the e-commerce market is expanding, it is also becoming more complex, particularly for global multi-channel retailers and brands trying to reach consumers with consistent storefronts across multiple channels, geographies and digital touchpoints. As the speed, functionality and sophistication of internet applications continue to improve, consumers increasingly expect a rich, interactive and personalized e-commerce experience, such as active merchandising, social commerce, dynamic product imaging and ratings and reviews. E-commerce is expanding beyond traditional web storefronts viewed on a personal computer due to the rapid proliferation of internet-enabled devices, including in-store kiosks, smart phones, tablets, and other devices, allowing consumers to access information and shop through an increasing number of digital retail channels.

Demandware hpoes its SaaS delivery model can combine the lower costs, speed of implementation and other operational benefits of outsourcing with the functionality, flexibility and customization capabilities of on-premise enterprise software solutions. They believe there is a significant opportunity in the e-commerce market for a company that can offer a comprehensive SaaS solution designed to address the increasingly complex requirements of retailers and brands seeking to attract and satisfy consumers in the digital world.

This description is adapted from Demandware prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus.

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