E-Commerce China DangDang Inc. IPO Advisory

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For IPO Boutique's "scale of 1 to 5" BUY rating on E-Commerce China DangDang Inc., and our comprehensive analysis, click the "Buy Market Research" link.
Company
Symbol
Price Range
Issue Price
Open
Shares
Trade Date
E-Commerce China DangDang Inc.DANG $16.00 $0.002010-12-08
Underwriter(s):
Credit Suisse
Co-Manager(s):
Filing(s):


About E-Commerce China DangDang Inc. (adapted from E-Commerce China DangDang Inc. prospectus):
DangDang is a leading business-to-consumer, or B2C, e-commerce company in China. DangDang's brand (dangdang.com) is the number-one ranked brand among China's B2C e-commerce companies for awareness, trusted online shopping experience and price-competitiveness (according to a consumer survey conducted by iResearch in May 2010 at the request of DangDang).

Since DangDang's inception, they have focused on selling books online. Based on publicly available information, they believe that they are the largest book retailer in China in terms of revenues. As of September 30, 2010, DangDang offered approximately 590,000 book titles on their website, including more than 570,000 Chinese language titles, which may be the largest selection of Chinese language titles available both online and offline from a single retailer in China. They also offer other media products and selected general merchandise categories on their website, including beauty and personal care products, home and lifestyle products, and baby, children and maternity products. In July 2009, they launched the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside DangDang products.

This description is adapted from DangDang prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..


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