About Fender (adapted from Fender prospectus):
Fender is a global musical instruments company with a portfolio of brands led by the iconic Fender brand and others such as Squier, Jackson, Guild, Ovation and Latin Percussion, which they own, and Gretsch, EVH (Eddie Van Halen) and Takamine, for which they are the licensee. While a number of their brands, including Fender, have broad appeal, other brands in their portfolio offer products with distinct sounds or styles targeted at musicians in particular genres, including rock ‘n roll, country, jazz, heavy metal, blues and world music.
Fender's product portfolio includes fretted instruments (comprised of electric, acoustic and bass guitars, banjos, ukuleles, mandolins and resonator guitars), guitar amplifiers, percussion instruments and accessories. They design and market products to a variety of musicians from beginners to professionals across a broad range of prices.
In 2011, Fender had the #1 market share by revenue in the United States in electric, acoustic and bass guitars and electric and bass guitar amplifiers, according to an industry source. In addition, since the acquisition of Kaman Music Corporation (now known as KMC Musicorp), or KMC, in 2007, Fender has been one of the largest independent distributors of musical instrument accessories in the United States, according to an industry source.This description is adapted from Fender prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..