ServiceNow IPO Advisory

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For IPO Boutique's "scale of 1 to 5" BUY rating on ServiceNow, and our comprehensive analysis, click the "Buy Market Research" link.
Company
Symbol
Price Range
Issue Price
Open
Shares
Trade Date
ServiceNowNOW
[ NYSE ]
Last trade $30.07 $18.00 $23.7511.65 million11/15/2012
Underwriter(s):
Morgan Stanley, Citigroup, Deutsche Bank Securities, Barclays Capital, Credit Suisse, UBS Investment Bank
Co-Manager(s):
Pacific Crest Securities, Wells Fargo Securities
Filing(s):

Filed 2012-03-30

ServiceNow Historical Chart - Click chart for current quote

About ServiceNow (adapted from ServiceNow prospectus):
ServiceNow is a provider of cloud-based services to automate enterprise IT operations. Their service includes a suite of applications built on their proprietary platform that automates workflow and integrates related business processes. ServiceNow focuses on transforming enterprise IT by automating and standardizing business processes and consolidating IT across the global enterprise. Organizations deploy their service to create a single system of record for enterprise IT, to lower operational costs and to enhance efficiency. Additionally, their customers use their extensible platform to build custom applications for automating activities unique to their business requirements.

They help transform IT organizations from manual and task-oriented to automated and service-oriented organizations. Their on-demand service enables organizations to define their IT strategy, design the systems and infrastructure that will support that strategy, and implement, manage and automate that infrastructure throughout its lifecycle. They provide a broad set of integrated applications that are highly configurable.

ServiceNow offers their service under a Software-as-a-Service, or SaaS, business model. Customers can deploy their service in a modular fashion, allowing them to solve immediate business needs and access, configure and build new applications as their requirements evolve. Their service, which is accessed through a web-based interface, can be configured to adapt to customer workflow and processes.

This description is adapted from ServiceNow prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus.


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