Responsys, Inc. IPO Advisory

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For IPO Boutique's "scale of 1 to 5" BUY rating on Responsys, Inc., and our comprehensive analysis, click the "Buy Market Research" link.
Company
Symbol
Price Range
Issue Price
Open
Shares
Trade Date
Responsys, Inc.MKTG Priced at $12.00 $12.00 $16.006.62 million4/21/2011
Underwriter(s):
Morgan Stanley, Credit Suisse
Co-Manager(s):
William Blair, JMP Securities, Pacific Crest Securities
Filing(s):


About Responsys, Inc. (adapted from Responsys, Inc. prospectus):
Responsys is a leading provider of on-demand software that enables companies to engage in relationship marketing across the interactive channels that consumers are embracing today—email, mobile, social and the web. Their on-demand software, the Responsys Interact Suite, provides marketers with a set of applications to create, execute, optimize and automate marketing campaigns across these key interactive channels. Responsys solution consists of their on-demand software and professional services, all focused on enabling the marketing success of their customers. Responsys sells on-demand software and professional services primarily through a direct sales force and target enterprise and larger mid-market companies that seek to implement more advanced marketing programs across interactive channels.

For the years ended December 31, 2008, 2009 and 2010, Responsys total revenue was $50.1 million, $66.6 million and $94.1 million, respectively, representing year-over-year growth of 33% and 41% in 2009 and 2010, respectively. As of December 31, 2010, Responsys had 277 customers of varied size across a wide variety of industries, including retail and consumer, travel, financial services and technology.

This description is adapted from Responsys prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..


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