Millennial Media IPO Advisory

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For IPO Boutique's "scale of 1 to 5" BUY rating on Millennial Media, and our comprehensive analysis, click the "Buy Market Research" link.
Company
Symbol
Price Range
Issue Price
Open
Shares
Trade Date
Millennial MediaMM
[ NYSE ]
Priced at $14.15 $13.00 $25.0010 million10/24/2012
Underwriter(s):
Morgan Stanley, Goldman Sachs, Barclays Capital
Co-Manager(s):
Allen & Co., Stifel Nicolaus Weisel, Canaccord Genuity, Oppenheimer & Co.
Filing(s):

Filed 2012-01-05

About Millennial Media (adapted from Millennial Media prospectus):
Millennial Media is a mobile advertising platform company. Their proprietary technology and data platform, known as MYDAS®, determines in real-time which ad to deliver, as well as to whom and when, with the goal of optimizing the effectiveness of advertising campaigns. This platform is compatible with all major mobile operating systems. Millennial offers developers and advertisers tools and services that allow their apps to display banner ads, interactive rich media ads and video ads from MYDAS®. In return, Millennial receives space on these apps to deliver ads for their advertiser clients and access to anonymous data associated with their apps and users. Millennial analyzes this data to build user profiles and audience groups that enable them to deliver targeted advertising campaigns for their advertiser clients. Their use of data for interest-based targeting, including location data, is based on consumer consent, and they offer consumers the ability to opt out of such targeting.

This description is adapted from Millennial prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..


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