CafePress Inc. IPO Advisory

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For IPO Boutique's "scale of 1 to 5" BUY rating on CafePress Inc., and our comprehensive analysis, click the "Buy Market Research" link.
Company
Symbol
Price Range
Open
Shares
Trade Date
CafePress Inc.PRSS
[ Nasdaq ]
Priced at $19.00 $21.504.5 million3/29/2012
Underwriter(s):
J.P. Morgan, Jefferies
Co-Manager(s):
Cowen & Co., Janney Montgomery Scott, Raymond James

About CafePress Inc. (adapted from CafePress Inc. prospectus):
CafePress is an e-commerce platform enabling customers worldwide to create, buy and sell a wide variety of customized and personalized products. CafePress operates innovative and proprietary print-on-demand services to express personal and shared interests, beliefs and affiliations by customizing a wide variety of products. These products include clothing and accessories, art and posters, stickers, home accents and stationery. Content owners include individual designers as well as artists and branded content licensors who leverage the CafePress platform to reach a mass consumer base and share and monetize their content.

As of June 30, 2011, CafePress had more than 14 million members and more than three million shops, and shipped six million products in 2010 from a growing catalog of custom products created by users. For the six months ended June 30, 2011, CafePress had more than 150,000 new images uploaded to their retail e-commerce websites on average per week.

CafePress has built a manufacturing facility in Louisville, Kentucky with technology and manufacturing processes that enable them to provide high-quality customized products that are individually built to order at mass scale. Their proprietary, vertically integrated processes enable them to produce a broad range of merchandise efficiently, and cost effectively and quickly. As a result of their acquisition of Canvas On Demand LLC, they also have a custom canvas production facility in Raleigh, North Carolina.

The majority of CafePress net revenues is generated from sales of customized products through their e-commerce websites and associated charges. In addition, they generate revenues from fulfillment services, including print and production services provided to third parties. Fulfillment revenues were less than 2% and 1% of net revenues during the year ended December 31, 2010 and the six months ended June 30, 2011, respectively.

This description is adapted from CafePress prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..


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