Roundy’s, Inc.    RNDY    $10.00-$12.00   18.2 million shares Underwriters: Credit Suisse, J.P. Morgan, Jefferies, Baird, BMO Capital Markets   Co-Managers: BB&T Capital Markets, Rabo Securities Proposed trade date of 2/8   They are a leading Midwest supermarket chain with a 139-year operating history.

 

Roundy’s, Inc.    RNDY

  • 18,181,818 shares to be offered between $10.00 and $12.00 per share
  • Underwriters: Credit Suisse, J.P. Morgan, Jefferies, Baird, BMO Capital Markets  Co-Managers: BB&T Capital Markets, Rabo Securities
  • Proposed trade date of 2/8
  • Rating = 3

 

Click here to view the prospectus.

http://www.sec.gov/Archives/edgar/data/1536035/000104746912000398/a2206977zs-1a.htm

 

Company Overview

They are a leading Midwest supermarket chain with a 139-year operating history. They have achieved leading market positions in their core markets and are the largest grocery retailer in the state of Wisconsin by net sales for fiscal 2010, based on comparative data that they obtained from Metro Market Studies, Grocery Distribution Analysis and Guide, 2011. As of November 1, 2011, they operated 158 grocery stores in Wisconsin, Minnesota and Illinois under the Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's Fresh Market retail banners, which are served by their three strategically located distribution centers and their food processing and preparation commissary.

Their business is characterized by the following key elements:

Leading Local Market Presence and Significant Regional Scale.  They generate the majority of their sales in markets where they hold the number one market share position and have developed significant regional scale through their large, concentrated store network. They have recently expanded into the contiguous Chicago market, opening four stores since July 2010, where they believe they can leverage their strong regional presence and their management team's in-depth local market knowledge. 

Compelling Customer Value Proposition.  They offer their customers a compelling shopping experience compared to other food retailers through a combination of competitive everyday pricing, attractive promotions and a broad assortment of high quality nationally branded and private label products, all complemented by their high level of customer service. 

Desirable Locations and Attractive Store Format.  Many of their stores are located in desirable, high traffic locations in close proximity to the homes and places of work of their target customers. Their store format enables them to offer an expansive selection of well-displayed specialty products, such as prepared foods, deli and bakery products, in a convenient, easy-to-shop environment. In addition, they operated 97 full-service pharmacies within their stores as of November 1, 2011.

They currently intend to declare quarterly dividends of approximately $0.23 per share after the completion of this offering. They currently expect the first quarterly dividend will be paid after completion of the first quarter of 2012.

Retail Store Network

They operate retail grocery stores under their Pick 'n Save, Rainbow and Copps retail banners, and their Mariano's Fresh Market and Metro Market specialty retail banners. Their store base has grown through a combination of selective retail store acquisitions and the opening of new stores in existing and contiguous markets. As a result, their store count has increased from 60 at the time of their acquisition by Willis Stein in June 2002 to 158 as of November 1, 2011. The following table summarizes their store network as of the end of each of their last three fiscal years and their most recently completed interim period, as well as the comparable 2010 interim period:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As of

 

Number of Stores

 

January 3, 2009

 

January 2, 2010

 

January 1, 2011

 

October 2, 2010

 

October 1, 2011

 

Pick 'n Save

 

 

94

 

 

95

 

 

94

 

 

94

 

 

93

 

Rainbow

 

 

31

 

 

32

 

 

32

 

 

32

 

 

32

 

Copps

 

 

26

 

 

26

 

 

26

 

 

26

 

 

26

 

Metro Market

 

 

1

 

 

1

 

 

2

 

 

2

 

 

3

 

Mariano's Fresh Market

 

 

 

 

 

 

1

 

 

1

 

 

3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

 

152

 

 

154

 

 

155

 

 

155

 

 

157

 

 

 

 

 

 

 

 

 

 

 

 

 

Their Pick 'n Save, Rainbow and Copps retail banners are operated as high volume, value oriented supermarkets that seek to offer attractive prices and the best value among conventional food retailers in a given market. Their value price strategy is complemented by weekly promotions, a broad assortment of high quality fresh produce and other perishable products, as well as a focus on providing a high level of customer service and conveniences. Substantially all stores have full-service deli, meat, seafood and bakery departments, and 97 stores feature full-service pharmacies.

Pick 'n Save.  They operate Pick 'n Save stores primarily in the Milwaukee area, as well as in certain other Wisconsin markets, including Racine, Oshkosh, Kenosha, and Fond du Lac. They also serve as the primary wholesaler for one additional Pick 'n Save bannered store that they do not own. 

Rainbow.  They operate Rainbow stores in the Minneapolis/St. Paul area. 

Copps.  They operate Copps stores primarily in the Madison area as well as in certain northern Wisconsin markets, including Green Bay and Appleton.

Their Mariano's Fresh Market and Metro Market specialty food retail banners combine their value oriented conventional offering with an enhanced selection of full-service premium perishable and prepared food departments.

Mariano's Fresh Market.  They entered the Chicago market in July 2010 through the opening of their first Mariano's Fresh Market store in Arlington Heights, Illinois. As of November 1, 2011, they have opened four stores in the Chicago market and have secured six leases for future stores in attractive locations. Mariano's Fresh Market brings an innovative format to the Chicago market, providing an expanded variety of produce and other perishables at competitive prices, unique specialty departments and superior customer service within an inviting ambiance. They are targeting real estate locations in the greater Chicago metropolitan area for new store openings, focusing on the most densely populated areas of the city and selected surrounding suburban areas that they believe are under-served by existing food retailers. 

Metro Market.  They opened their first Metro Market store in August 2004 primarily to serve downtown Milwaukee apartment and condominium residents. The Metro Market store format features an expanded variety of produce, meat and prepared food offerings, coupled with exceptional customer service. They opened their second Metro Market store in March 2010 and their third in February 2011. Both of these additional locations are in affluent suburbs of Milwaukee. All Metro Market stores operate in-store pharmacies.

Products

They offer their customers a wide variety of products, with a typical store stocking approximately 45,000 different items. Their stores sell most nationally advertised brands, as well as numerous products under their Roundy's Select, Roundy's and Clear Value private label brands. Their products can broadly be classified as non-perishable, perishable and non-food. In recent years, they have enhanced the quality and selection of key perishable products to meet growing customer demand due to an increased focus on healthy eating. Perishable product sales also typically generate higher gross margins than non-perishable products. As a result, the percentage of their net sales generated from perishable products has increased in recent periods as illustrated by the table below:


 

 

 

 

 

 

 

Thirty-Nine Weeks Ended

 

 

 

Fiscal Year

 

 

 

October 2, 2010

 

October 1, 2011

 

Product Type

 

2008

 

2009

 

2010

 

Non-perishable

 

 

53.2

%

 

53.0

%

 

51.7

%

 

51.6

%

 

50.8

%

Perishable

 

 

31.8

 

 

32.0

 

 

32.3

 

 

32.6

 

 

33.3

 

Non-food

 

 

15.0

 

 

15.0

 

 

16.0

 

 

15.8

 

 

15.9

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

 

100.0

%

 

100.0

%

 

100.0

%

 

100.0

%

 

100.0

%

 

 

 

 

 

 

 

 

 

 

 

 

 

They generally classify their products into the following primary categories: grocery, frozen & dairy; produce; meat & seafood; bakery; deli, cheese & prepared foods; floral; beer, wine & spirits; pharmacy and health & beauty care.

 

IPO Detail

 

This is the initial public offering of Roundy’s, Inc. and no public market currently exists for its common stock. Roundy’s is offering 18,181,818 shares of common stock as described in the prospectus. The company expects the initial public offering price of its common stock to be between $10.00 and $12.00 per share. The company has applied to list its common stock on the New York Stock Exchange under the symbol “RNDY.”

 

Common stock offered by the company

         11,363,636       shares

 

Common stock offered by the selling shareholder

           6,818,182        shares

 

Common stock to be outstanding immediately after this offering

        41,481,466        shares

 

 

Use of Proceeds

They estimate that the net proceeds to them from their issuance and sale of 11,363,636 shares of common stock in this offering will be approximately $111.15 million. They will not receive any of the proceeds from the sale of shares by the selling stockholder They intend to use all of the net proceeds that they receive from this offering, together with borrowings under their new senior credit facility, to repay all of their outstanding borrowings under their existing first lien credit facility and second lien credit facility, including all accrued interest thereon and any related prepayment premiums. Assuming they had completed this offering as of the latest balance sheet date of October 1, 2011 and assuming net proceeds from this offering of $111.15 million, they would have incurred borrowings of approximately $675 million under their new senior credit facility.

As of October 1, 2011, the outstanding indebtedness under their first lien credit facility was $689 million and the outstanding indebtedness under their second lien credit facility was $150 million. They used the net proceeds from their borrowings under the second lien credit facility to fund a dividend to their equity holders in the Recapitalization Transaction. As of October 1, 2011, the weighted average interest rate for borrowings under the first lien credit facility was 6.75% per annum and the interest rate for the second lien credit facility was 10% per annum. Their outstanding borrowings under the term loan portion of their existing first lien credit facility are due in quarterly installments of approximately $1.7 million from December 2011 to September 2013 and a one-time payment of the remaining balance is due in November 2013. Their outstanding borrowings under their second lien credit facility are due in April 2016.

Competition

 

Company

 

Stock Symbol

 

Exchange.

 

 

 

 

 

SUPERVALU

 

 

SVU

 

 

NYSE

Safeway

 

 

SWY

 

 

NYSE

Costco

 

 

COST

 

 

NASDAQ

Woodman’s Food

 

 

Private

 

 

 

Walmart

 

 

WMT

 

 

NYSE

Aldi

 

 

Private

 

 

 

Whole Foods

 

 

WFMI

 

 

NASDAQ

 

 

 

 

 

 

 

 

Market Opportunity

The U.S. retail grocery market includes a variety of distribution channels, from small grocery shops and convenience stores to supermarkets, specialty and natural food stores, warehouse stores and supercenters. According to Willard Bishop's June 2011 publication, The Future of Food Retailing, the U.S. retail market for groceries and consumables was approximately $1 trillion in 2010. They operate in the supermarket channel, which accounted for nearly 50% of the retail grocery market in 2010, with approximately $480 billion in sales.

Key trends impacting their markets include:

Increasing Focus on the Customer Shopping Experience.    Supermarkets are focused on enhancing the consumer's shopping experience as a point of differentiation. Many conventional supermarkets are focusing capital expenditures on the remodeling of existing stores, while reducing new store openings. In addition, supermarkets are striving to be more responsive to consumer preferences through their consumer interactions and product offerings. According to the Food Marketing Institute, 93% of grocery stores offer prepared foods, 88% have floral departments, 81% carry ethnic foods and 80% carry natural and organic foods.

Growing Importance of Prepared Foods.    Prepared meal solutions have become an increasingly important offering by food retailers as consumers have reduced their spending on meals away from home in response to recent economic pressures. They believe, based on data in the 2011 Food Marketing Institute study, The Food Retailing Industry Speaks, that more than two-thirds of grocery stores have reported an increase in sales of supermarket-prepared foods, and more than 60% of supermarkets include meal solutions in their product offering.

Increasing Private Label Offerings.    Consumers have continued to turn to private label products as part of their focus on value. Supermarkets are increasingly developing and promoting private label brands to distinguish themselves from their competitors and promote customer loyalty, as well as to enhance margins.

Focus on Perishables.    A growing consumer focus on healthy eating has prompted food retailers to provide an enhanced offering of fresh foods and natural and organic products. Increased demand for perishables has led to additional supply, improving the distribution and selection of these products.

Emphasis on Convenience.    Over the last decade, convenience of store location and format has emerged as one of the central drivers of consumer shopping decisions. Contributing to this effect, high fuel prices have encouraged consumers to seek shopping locations in close proximity to their homes over long trips to more remote retailers. Other industry trends, such as increasing demand for prepared and perishable foods, reward convenient store locations with high frequency shopping patterns.

Regional Economic Stability.    Although the upper Midwest was impacted by the recent economic downturn, unemployment rates in their core markets remain lower than the national average, according to the Bureau of Labor Statistics. In September 2011, the national unemployment rate was 9.1%, compared to 7.8% in Wisconsin and 6.0% in Minneapolis/St. Paul/Bloomington.

Attractive Chicago Market.    Chicago is the third-largest metropolitan market in the U.S., with a total population of approximately 9.6 million in 2009 according to the U.S. Census Bureau. In 2010, the median family income in the Chicago metropolitan area was $74,700, compared to the U.S. national average of $64,400, according to the U.S. Department of Housing and Urban Development. They believe the Chicago food retail market is characterized by relatively high-priced conventional grocery stores exhibiting limited merchandising innovation. The top two supermarket chains in Chicago have generally lost market share in recent years, while the remainder of the market is highly fragmented and characterized by a large number of independent operators. As a result, they believe there is a significant market opportunity for differentiated operators catering to the demands and tastes of local consumers.

Their market positions for 2010 in each of their core markets are summarized below:

Core Market

 

Number of
Stores (1)

 

Market
Position (2)

 

Approximate
Market Share (2)

 

Wisconsin:

 

 

 

 

 

 

 

 

 

 

 

Milwaukee

 

 

60

 

 

#1

 

 

55

%

 

Madison

 

 

15

 

 

#1

 

 

33

 

 

Racine

 

 

6

 

 

#1

 

 

35

 

 

Appleton

 

 

5

 

 

#2

 

 

22

 

 

Oshkosh-Neenah

 

 

4

 

 

#1

 

 

39

 

Minneapolis/St. Paul, Minnesota

 

 

32

 

 

#3

 

 

12

 


(1) As of November 1, 2011. 

(2) Company estimate based upon data included in the Metro Market Study; see "Market and Industry Data."

 

 

Target Markets

Maintain Strong Operating Margins.    They intend to maintain their strong operating margins through both an aggressive pursuit of cost-saving strategies and a continued focus on shifting their sales mix toward higher margin products. In addition to improving profitability and cash flow generation, future cost savings will provide them with the flexibility to continue targeted investments to lower their everyday retail prices as necessary to maintain or expand their market share.

Increase Same-Store Sales.    They intend to pursue same-store sales growth by continuing to focus on price competitiveness, improving their marketing efforts and enhancing and expanding their private label, perishable and prepared food offerings. They also continuously evaluate their store base for relocation and remodel opportunities, which have historically contributed to positive sales growth.

Continue to Expand into Contiguous Chicago Market.    They entered the Chicago market in July 2010. As of November 1, 2011, they have opened four stores in the Chicago market, which, since opening, have generated higher average weekly net sales per store compared to stores in their other markets. They believe the Chicago market provides them with a compelling expansion opportunity, and they expect to open four to five stores per year in the Chicago market over the next five years.

Efficiently Allocate Capital.    They believe that a prudent and diligent approach to capital allocation can create significant value for stockholders. While they are dedicated to maintaining their modern store base and distribution network, and intend to continue to expand their Mariano's Fresh Market banner and selectively open new stores in existing markets, they believe that their significant cash flow generation will enable them to pay dividends and reduce their indebtedness when appropriate.

Company's Unique Strengths

Leading Market Share with Local Market Expertise.    They hold leading positions in their core markets and believe that their estimated weighted average market share of 44% across their Wisconsin markets is among the highest regional penetration rates of U.S. grocers. Their leading market share, regional scale and knowledge of local markets and customers provide them with significant competitive advantages.

Comprehensive Product Offering.    They believe their comprehensive product offering, which features a wide array of high quality perishables and prepared foods, distinguishes them from both smaller conventional supermarkets and supercenters. Perishable products, particularly natural and organic varieties, are in growing demand by customers. To capitalize on this growing demand, they have enhanced their product quality and selection in key perishable categories. They have also expanded their signature private label products.

Modern Store Base and Distribution Network.    They maintain a modern store base that provides their customers with an attractive shopping experience and enhances their ability to offer effective in-store merchandising. They have also enhanced the efficiency of their distribution network through significant infrastructure investments, including the construction of a 1.1 million square foot, state-of-the-art distribution center in Oconomowoc, Wisconsin that opened in 2005.

Highly Productive Store Base with Strong Sales Volumes.    During fiscal 2010, their average weekly net sales per store were approximately $469,000, or approximately $24 million per store on an annual basis, and are consistently among the highest in the U.S., based on their calculations of comparative average weekly net sales for other publicly reporting U.S. supermarket chains using publicly reported financial results. Their strong per store volumes generate high inventory turnover, which enables them to maintain a broader product selection and fresher perishables than many of their competitors. In addition, their high volumes result in operating efficiencies that give them a greater ability to offer competitive prices while maintaining their attractive operating margins.

Consistent Financial Performance.    Over the last decade, they have been able to maintain stable operating margins and cash flow generation, including throughout the recent economic downturn. The strength and stability of their financial performance results from their value positioning, efficient operating structure and distinctive merchandising strategies. In addition, they continue to implement cost saving measures that support their operating margins and cash flow generation, and have enabled them to make targeted investments to lower their everyday retail prices over the past several years in order to strengthen their consumer value proposition and support sales growth.

 

Company's Unique Risks

The geographic concentration of their stores creates an exposure to local economies and regional downturns that may materially adversely affect their financial condition and results of operations. As of November 1, 2011, they operated 122 stores in Wisconsin, making Wisconsin their largest market with 77% of their stores. Of their Wisconsin stores, 60, or nearly half, are located in Milwaukee. They also have 32 stores located in Minneapolis/St. Paul. Their business is closely linked to local economic conditions in those areas and, as a result, they are vulnerable to economic downturns in those regions

They may be unable to maintain their operating margins, which could adversely affect the price of their common stock. They intend to maintain their operating margins in an environment of increased competition through various initiatives, including expansion of their private label offerings, increased sales of perishables and prepared foods, improved ordering, tracking and allocation systems, and strategic remodels and relocations of their stores, as well as continued cost discipline focused on improving labor productivity and reducing shrink.  If competitive pressures cause them to lower their prices, their operating margins may decrease

They may not be able to successfully implement their expansion into the Chicago market, which could limit their prospects for future growth. Their ability to continue to expand into the Chicago market with a new format of stores under their Mariano's Fresh Market banner is an important component of their business strategy.

Their stores rely heavily on sales of perishable products, and ordering errors or product supply disruptions may have an adverse effect on their profitability and operating results. They have a significant focus on perishable products. Sales of perishable products accounted for approximately 32% of their total sales in fiscal 2010. They rely on various suppliers and vendors to provide and deliver their product inventory on a continuous basis. They could suffer significant perishable product inventory losses in the event of the loss of a major supplier or vendor, disruption of their distribution network, extended power outages, natural disasters or other catastrophic occurrences. They have implemented certain systems to ensure their ordering is in line with demand. They cannot assure you, however, that their ordering systems will always work efficiently, in particular in connection with the opening of new stores, which have no, or a limited, ordering history. If they were to over-order, they could suffer inventory losses, which would negatively impact their operating results

They may experience negative effects to their reputation from real or perceived quality or health issues with their food products, which could have an adverse effect on their operating results. They believe that a reputation for providing their customers with fresh, high-quality food products is an important component of their customer value proposition. Concerns regarding the safety or quality of their food products or of their food supply chain could cause consumers to avoid purchasing certain products from them, or to seek alternative sources of food, even if the basis for the concern is outside of their control. Food products containing contaminants could be inadvertently distributed by them and, if processing at the consumer level does not eliminate them, these contaminants could result in illness or death. 

They have significant debt service obligations and may incur additional indebtedness in the future which could adversely affect their financial health and their ability to react to changes to their business. They intend to use all of the net proceeds that they receive from this offering, together with indebtedness incurred pursuant to the Refinancing Transaction, to repay all of their outstanding borrowings and other amounts owing under their existing credit facilities. They will, however, continue to have significant debt service obligations following the completion of this offering.

Prolonged labor disputes with unionized employees and increases in labor costs could adversely affect them. Their largest operating costs are attributable to labor costs and, therefore, their financial performance is greatly influenced by increases in wage and benefit costs, including pension and health care costs. As a result, they are exposed to risks associated with a competitive labor market and, more specifically, to any disruption of their unionized work force.

 As of November 1, 2011, approximately 49% of their employees were represented by unions and covered by collective bargaining or similar agreements that are subject to periodic renegotiation. Their renegotiation of expiring collective bargaining agreements and negotiation of new collective bargaining agreements may not prove successful, may result in a significant increase in labor costs, or may result in a disruption to their operations. They expect that they would incur additional costs and face increased competition if they lost customers during a work stoppage or labor disturbance. As of November 1, 2011, they had an aggregate of 38 collective bargaining agreements in effect, covering 49% of their employees, all of which are scheduled to expire between 2012 and 2016. In addition, certain of their employees at their Rainbow stores and their Stevens Point distribution center are currently operating under collective bargaining agreements, which expired by their terms on March 8, 2011 and March 31, 2011, respectively, and have not yet been replaced.

The cost of providing employee benefits continues to increase and is subject to factors outside of their control. They sponsor three defined benefit pension plans, two of which are frozen with respect to benefit accruals and the third of which is closed to new participants. Even though the vast majority of their employees are not accruing additional pension benefits under these plans, these pension plans are not fully funded. Their funding requirements vary based upon plan asset performance, interest rates and actuarial assumptions. Poorer than assumed asset performance and continuing low interest rates would likely cause their required funding contributions to increase in the future. As of January 1, 2011, the accumulated benefit obligation and fair value of plan assets for these three Company-sponsored defined benefit plans were $158 million and $140 million, respectively. As of January 2, 2010, the accumulated benefit obligation and fair value of plan assets for these three plans were $147 million and $123 million, respectively

In addition, they participate in four underfunded multiemployer pension plans on behalf of their union-affiliated employees, and they are required to make contributions to these plans under their collective bargaining agreements. Each of these four multiemployer pension plans is currently underfunded in part due to increases in the costs of benefits provided or paid under these plans as well as lower returns on plan assets. The unfunded liabilities of these four plans may result in increased future payments by them and other participating employers. In 2009, the largest multiemployer plan in which they participate was deemed by its plan actuary to be "critically underfunded," prompting federally mandated increases in their contributions to it. Going forward, their required contributions to these multiemployer plans could increase as a result of many factors, including the outcome of collective bargaining with the unions, actions taken by trustees who manage the plans, government regulations, the actual return on assets held in the plans and the payment of a withdrawal liability if they choose to exit a plan.

Currently, they have five expired collective bargaining agreements being negotiated, and their funding of a related multiemployer pension plan is one of the subjects being renegotiated for one of those agreements. Their risk of future increased payments may be greater if other participating employers withdraw from the plan and are not able to pay the total liability assessed as a result of such withdrawal, or if the pension plan adopts surcharges and/or increased pension contributions as part of a rehabilitation plan. For example, in recent years their plan underfunding has increased due to the withdrawal of participating employers that, because of their financial distress, were unable to pay contributions or their portion of the unfunded pension liability.

They also provide health benefits to substantially all of their full-time employees and to certain part-time employees depending on average hours worked. Even though employees generally pay a portion of the cost, their cost of providing these benefits has increased steadily over the last several years. They anticipate future increases in the cost of health benefits, partly, but not entirely, as a result of the implementation of federal health care reform legislation.

Various aspects of their business are subject to federal, state and local laws and regulations. Their compliance with these regulations may require additional capital expenditures and could materially adversely affect their ability to conduct their business as planned.

Certain risks are inherent in providing pharmacy services, and their insurance may not be adequate to cover any claims against them. Pharmacies are exposed to risks inherent in the packaging and distribution of pharmaceuticals and other healthcare products, such as risks of liability for products which cause harm to consumers. Although they maintain professional liability insurance and errors and omissions liability insurance, they cannot guarantee that the coverage limits under their insurance programs will be adequate to protect them against future claims, or that they will be able to maintain this insurance on acceptable terms in the future, or at all. 

Upon completion of this offering, they may be controlled by investment funds managed by affiliates of Willis Stein, whose interests in their business may be different from yours. Upon completion of this offering, funds controlled by Willis Stein and Partners, LLC ("Willis Stein") will own, or control through their Investor Rights Agreement, approximately 23,299,648 shares, or 56.2%, of their outstanding common stock and approximately 20,572,376 shares, or 49.6%, of their outstanding common stock if the underwriters exercise their over-allotment option in full. As such, affiliates of Willis Stein will have significant influence over their reporting and corporate management and affairs, and, if they control more than 50% of their outstanding shares of common stock, will be able to control virtually all matters requiring stockholder approval. For so long as affiliates of Willis Stein own or control more than 50% of their outstanding shares of common stock, they will be able to control the election of their board of directors.

They may be a "controlled company" within the meaning of the rules of the New York Stock Exchange and, as a result, would qualify for, and would intend to rely on, exemptions from certain corporate governance requirements.

Conflicts of interest may arise because some of their directors are representatives of their controlling stockholders. Messrs. Larson, Stein and Willis, who are representatives of Willis Stein, serve on their board of directors. As discussed above, Willis Stein and entities controlled by them may hold equity interests in entities that directly or indirectly compete with them, and companies in which they currently invest may begin competing with them.

They cannot assure you that they will declare dividends or have the available cash to make dividend payments. They intend to pay quarterly cash dividends in an amount equal to $0.23 per share following the completion of this offering. Whether they will do so, however, and the timing and amount of those dividends, will be subject to approval and declaration by their board of directors and will depend upon on a variety of factors, including the financial results, cash requirements and financial condition of the company, their ability to pay dividends under the credit agreement governing their new senior secured credit facilities and any other applicable contracts, and other factors deemed relevant by their board of directors. Any dividends declared and paid will not be cumulative.

 

Bottom Line

During fiscal 2008 (53 weeks), 2009 and 2010, they generated net sales of approximately $3.87 billion, $3.75 billion and $3.77 billion, respectively, and Adjusted EBITDA of approximately $239 million, $222 million and $223 million, respectively. During the same periods, their net income was approximately $49.4 million, $47.2 million and $46.2 million, respectively

Roundy’s generates the majority of their sales in markets where they hold the number one market share position and have developed significant regional scale through their large, concentrated store network. Many of their stores are located in desirable, high traffic locations in close proximity to the homes and places of work of their target customers. Their Pick 'n Save, Rainbow and Copps retail banners are operated as high volume, value oriented supermarkets that seek to offer attractive prices and the best value among conventional food retailers in a given market and substantially all stores have full-service deli, meat, seafood and bakery departments, and 97 stores feature full-service pharmacies. Their Mariano's Fresh Market and Metro Market specialty food retail banners combine their value oriented conventional offering with an enhanced selection of full-service premium perishable and prepared food departments.

They are targeting real estate locations for their Mariano’s Fresh Markets in the greater Chicago metropolitan area for new store openings, focusing on the most densely populated areas of the city and selected surrounding suburban areas that they believe are under-served by existing food retailers. Their Metro Markets are in affluent suburbs of Milwaukee and all stores operate in-store pharmacies.

Their stores sell most nationally advertised brands, as well as numerous products under their Roundy's Select, Roundy's and Clear Value private label brands. In recent years, they have enhanced the quality and selection of key perishable products to meet growing customer demand due to an increased focus on healthy eating. Perishable product sales also typically generate higher gross margins than non-perishable products.

The U.S. retail market for groceries and consumables was approximately $1 trillion in 2010. Roundy’s operates in the supermarket channel, which accounted for nearly 50% of the retail grocery market in 2010, with approximately $480 billion in sales. Supermarkets are striving to be more responsive to consumer preferences through their consumer interactions and product offerings, including floral departments, ethnic food, prepared foods and natural and organic foods. Consumers have continued to turn to private label products as part of their focus on value and a growing consumer focus on healthy eating has prompted food retailers to provide an enhanced offering of fresh foods and natural and organic products. Over the last decade, convenience of store location and format has emerged as one of the central drivers of consumer shopping decisions.

Although the upper Midwest was impacted by the recent economic downturn, unemployment rates in their core markets remain lower than the national average. The target market for their Mariano’s Fresh Markets, Chicago, is the third-largest metropolitan market in the U.S. and has a median family income over 15% higher than the U.S. national average. The top two supermarket chains in Chicago have generally lost market share in recent years, while the remainder of the market is highly fragmented and characterized by a large number of independent operators. They have opened four stores in the Chicago market area, and anticipate opening four to five more in the next five years.

They have an estimated weighted average market share of 44% across their Wisconsin markets, which is among the highest regional penetration rates of U.S. grocers. They believe their enhanced offerings of perishable products, particularly natural and organic varieties, and their private label products have distinguished them from both smaller conventional supermarkets and supercenters. They have enhanced the efficiency of their distribution network through significant infrastructure investments. Their strong per store volumes generate high inventory turnover, which enables them to maintain a broader product selection and fresher perishables than many of their competitors. Over the last decade, they have been able to maintain stable operating margins and cash flow generation, including throughout the recent economic downturn.

The company’s geographic concentration exposes them to the danger of local and regional economic downturn. If increased competition causes them to lower prices, their operating margins may decrease. Their expansion into the Chicago market under their new Mariano’s format may not be as successful as projected. Perishable products accounted for approximately 32% of their total sales and a disruption in supply, natural disasters, or inaccurate projection of demand could cause inventory losses, which would negatively impact their operating results. Concerns regarding the safety or quality of their food products or of their food supply chain could cause consumers to avoid purchasing certain products from them, or to seek alternative sources of food, even if the basis for the concern is outside of their control.

The company’s largest operating cost is labor. Approximately 49% of their employees are represented by unions and covered by collective bargaining or similar agreements, all of which are scheduled to expire between 2012 and 2016. Some of their employees are currently working under expired collective bargaining agreements. They also sponsor three defined benefit pension plans, which are all either frozen or closed to new participants, and which are not fully funded. In addition, they participate in four underfunded multiemployer pension plans on behalf of their union-affiliated employees, and they are required to make contributions to these plans under their collective bargaining agreements. Each of these four multiemployer pension plans is currently underfunded in part due to increases in the costs of benefits provided or paid under these plans as well as lower returns on plan assets.  In 2009, the largest multiemployer plan in which they participate was deemed by its plan actuary to be "critically underfunded," prompting federally mandated increases in their contributions to it. Their risk of future increased payments may be greater if other participating employers withdraw from the plan and are not able to pay the total liability assessed as a result of such withdrawal, or if the pension plan adopts surcharges and/or increased pension contributions as part of a rehabilitation plan. In recent years their plan underfunding has increased due to the withdrawal of participating employers that, because of their financial distress, were unable to pay contributions or their portion of the unfunded pension liability.

They also provide health benefits to substantially all of their full-time employees and to certain part-time employees depending on average hours worked. They anticipate future increases in the cost of health benefits, partly, but not entirely, as a result of the implementation of federal health care reform legislation. In addition, as the operator of pharmacies, they are exposed to additional liability risks, which may not be covered entirely by the coverage limits under their errors and omissions liability insurance. Rating = 3