OTG EXP, Inc.   OTG    $16.00-$18.00   32.5 million shares Underwriters: Morgan Stanley, Credit Suisse, Barclays, BMO Capital Markets    Co-Managers: Keybanc Capital Markets, Fifth Third Securities, Regions Securities LLC, Maxim Group Proposed trade date of 2/10  They are one of the leading airport food and beverage operators in North America with more than 220 locations in 23 terminals across 10 airports.

OTG EXP, Inc.   OTG

  • 32,500,000 shares to be offered between $16.00 and $18.00 per share
  • Underwriters: Morgan Stanley, Credit Suisse, Barclays, BMO Capital Markets Co-Managers: Keybanc Capital Markets, Fifth Third Securities, Regions Securities LLC, Maxim Group
  • Proposed trade date of 2/10
  • Rating = 2

 

Click here to view the prospectus.

http://www.sec.gov/Archives/edgar/data/1656987/000156761916001742/s001076x7_s1a.htm

 

Company Overview

OTG is a high-growth company that is transforming the airport travel experience for millions of travelers every year. They combine world-class hospitality and award-winning cuisine with innovative design and state-of-the-art technology to provide what they call the “OTG Experience.” OTG’s proprietary restaurant concepts are complemented by their signature tablet platform which was the first, and remains the only one of its kind in their industry. OTG started in 1996 with a single restaurant location in the Philadelphia International Airport and the goal of delivering a great restaurant experience that just happened to be in an airport. Today, they are one of the leading airport food and beverage (“F&B”) operators in North America with more than 220 locations in 23 terminals across 10 airports. Their current target market is North America’s top 30 airports by enplanement, which recorded 576 million enplanements and $5.2 billion total F&B and news and gifts (“N&G”) concession sales in 2014.

OTG’s approach as an operator of its own proprietary concepts is highly differentiated in the airport concessions industry. Over the past 20 years, they have expanded their offerings from F&B to include N&G and concession management services. They have become a one-stop airport solutions provider with a demonstrated ability to design, develop, operate and manage entire terminal concessions programs, which refers to the programs where they either operate substantially all of the F&B concessions or F&B and N&G concessions or have management authority over the concession program or terminal, which is a key area of focus for them. OTG’s customers are comprised of two distinct groups. The first group, which they refer to as their business partners, includes airlines, airport operators and concession program managers, and increasingly other commercial enterprises seeking to leverage the impact of the OTG Experience. The second group consists of the tens of millions of people each year that pass through the airports containing OTG operations, as well as the employees and crewmembers of their airline and airport partners.

Their passionate crewmembers deliver the OTG Experience to their customers in some of the most frequently traveled airports in North America, including Kennedy, LaGuardia, Newark, Philadelphia, Reagan, Minneapolis-St. Paul and Toronto-Pearson through the following:

Inviting Hospitality. They seek to provide a personal touch and a first-class experience for all travelers, not just those flying first class. Now, everyone can enjoy concierge style service while waiting for their flight. Through their interactive tablet programs, travelers can order everything from gourmet sandwiches and salads, to sushi and steak accompanied by a fine wine or a locally-brewed craft beer. Utilizing their “2U” service, customers can also shop for electronics and travel accessories such as headphones and neck pillows. One of their crewmembers will deliver their meal and purchases right to their seat in one of their restaurants or even at the gate. Travelers can also charge their personal devices at an array of tabletop outlets and USB ports and use their tablets to surf the Internet, play games, order personalized services or shop with their retail partners. These services and conveniences reduce traveler anxiety and allow their customers to have a more relaxing travel experience.

Authentic Dining Experiences. They own and operate restaurants inside of airports, not airport restaurants. They create culturally inspired, authentic food programs through relationships with renowned local, national and international chefs, including Michelin-starred chefs, James Beard award winners and Iron Chefs. They develop expansive menus and product selections that are designed to appeal to a wide variety of travelers. They seek to source the freshest ingredients locally using artisan purveyors and greenmarkets for their “farm-to-terminal” model. As a result, their food and beverage concepts are known for award-winning cuisine across a broad spectrum of styles and service options, from food courts to full-service dining, to grab-and-go gourmet markets. They primarily operate proprietary concepts such as their gourmet burger concept Custom Burger (with meats sourced through Pat Lafrieda), their pizza concept Tagliere, their coffee concept WorldBean and other examples that include New England-inspired seafood shack Anglers, sandwiches at Interwich and contemporary Japanese cuisine at Kombu. For those on the run, they have fresh to-go food options at CIBO Express that can be picked up on the way to the gate.

Thoughtful and Innovative Design. OTG reimagines the physical space of the airport and works with some of the world’s leading design firms to plan and build customer-centric, free flowing and modern facilities. OTG develops integrated concession programs dedicated to enhancing not only the function, but also the look and feel, of an airport terminal. They have changed traditional gate-hold areas beset with tight and limited seating and services, into revenue generating spaces containing comfortable restaurant, bar and lounge seating and offering a variety of service and entertainment options. Additional design innovations allow them to change the look, functionality and menu offerings of a single location depending on the time of day, for example by changing from a bakery cafe in the morning to an Italian-style deli in the afternoon. They work closely with their airline and airport partners in all phases of a project from conception and development to operations.

State-of-the-Art Technology. They are known as the company that put iPads in airports, and their program is on track to be one of the largest consumer-facing deployments of the iPad in the world. Their state-of-the-art technology allows them to deliver enhanced customer experiences that drive higher sales revenues. Their tablet program provides more accurate ordering (in over 20 languages) and faster delivery and check-out services. Their customers can conveniently order more products and services, and they can serve more customers and process more transactions. In addition, their recommendation engines seamlessly offer customized and personalized food and beverage suggestions. Lastly, their tablet platform allows for the creation of additional sources of revenue from advertising, marketing, gaming and entertainment programs with other business partners including credit card companies, car rental companies and online shopping sites.

The seamless integration of these elements defines the OTG Experience, changing the “need” to get to the airport early to the “want” to get to the airport early. They have deployed their focused business model in a variety of settings, but it is always anchored by the personal touch reflected in their core values of integrity, passion, quality, safety, caring, fun and creativity. They have continued to learn and evolve around the needs of their customers and partners and have grown significantly over the last three years primarily by focusing on large projects involving the redevelopment of entire terminal concession programs.

New Concession Programs

Philadelphia, Terminal B. On October 15, 2015, they executed a term sheet with the concession manager for Philadelphia relating to the redevelopment of the concession program for all of Philadelphia, Terminal B. The agreement is in the process of being finalized. The agreement provides for an expected term of approximately 14.5 years. They currently plan to operate ten F&B and N&G locations, develop 15 holdrooms and manage ten concession locations in the terminal as a sublessor. They expect to take over the concession program and begin operations in the second or third quarter of 2016. Philadelphia, Terminal B accounted for approximately 2.9 million enplanements in 2014, according to industry sources.

Houston. On January 14, 2016, they finalized a term sheet with United Airlines relating to the redevelopment of the concession program for all of Terminals B South, C and E of Houston, including a newly-constructed concourse (Terminal C North) expected to open in February 2017. Agreements relating to the management and operation of this concession program are in the process of being drafted and finalized. The agreements provide for an expected term of approximately 27 years, including applicable extension periods. They currently plan to operate the majority of approximately 76 F&B and N&G locations, and to serve as property manager for the F&B and N&G locations they do not operate, as well as more than 30 specialty retail locations, and to develop 90 holdrooms. They expect to take over the concession program in the second quarter of 2016, and the development period could extend several years due to the scheduled expiration of current concession agreements. They expect to begin operations at Terminals B South and E in 2016 and operations at Terminals C South and C North in 2017. These terminals at Houston accounted for approximately 14.7 million enplanements in 2014, according to industry sources.

IPO Detail

 

This is the initial public offering of OTG EXP, Inc. and no public market currently exists for its common stock. OTG EXP, Inc. is offering 32,500,000 shares of common stock as described in the prospectus. The company expects the initial public offering price of its common stock to be between $16.00 and $18.00 per share. The company has applied to list its common stock on the NASDAQ Global Market under the symbol “OTG.”

 

Class A common stock offered by the company

      32,500,000    shares

  

Class A common stock to be outstanding immediately after this offering

       45,228,278    shares

 

Class B common stock to be outstanding immediately after this offering

       53,022,481   shares

 

They have two authorized classes of common stock: Class A and Class B. Holders of their Class A common stock are entitled to one vote per share, and holders of their Class B common stock are entitled to ten votes per share, and all such holders will vote together as a single class except as otherwise required by applicable law. Holders of their Class B common stock do not have any right to receive dividends or distributions upon their liquidation or winding up. Immediately following this offering, the holders of their Class A common stock will collectively own 100% of the economic interests in OTG EXP, Inc. and have 7.9% of the voting power of OTG EXP, Inc. The holders of their Class B common stock will have the remaining 92.1% of the voting power of OTG EXP, Inc.

Use of Proceeds

They estimate that the net proceeds to them from this offering, after deducting underwriting discounts and commissions and estimated offering expenses payable by them, will be approximately $506.0 million. They intend to use $415.6 million (or $454.8 million if the underwriters exercise in full their option to purchase additional shares of Class A common stock) of the net proceeds from this offering to purchase newly-issued LLC Units from the LLC and $90.4 million (or $129.5 million if the underwriters exercise in full their option to purchase additional shares of Class A common stock) to purchase LLC Units from an affiliate of Mr. Blatstein and to purchase LLC Units from, and make certain payments to, certain of their other existing owners that will receive shares of Class A common stock in exchange for LLC Units they would have otherwise received in connection with this offering.

The proceeds received by the LLC in connection with the sale of newly issued LLC Units will be used together with proceeds from their New Term Loan Facility (i) to repay approximately $100.0 million of indebtedness under their Existing Term Loan and approximately $146.4 million of indebtedness under their Existing Delayed Draw Term Loan each of which has a current interest rate of 8.75% per annum and matures on December 11, 2017, and to pay related prepayment penalties of approximately $2.5 million, (ii) to repay approximately $205.5 million aggregate principal amount of outstanding notes, which have a current interest rate of 17.0% and mature on June 11, 2018, and to pay related prepayment penalties of approximately $46.1 million, and, if any proceeds remain, (iii) for working capital and general corporate purposes, includes fees and expenses related to their New Credit Facility.

Competition

 

Company

 

Stock Symbol

 

Exchange.

 HHMSHost Corp. (subsidiary of Autogrill SpA.)

 

    BIT

B

A   AGL

SSP Group PLC

 

 

SSPG

 

 

LON

.    Hudson Group (subsidiary of Dufry AG)

 

 

DUFN

 

 

SWX

Westfield Corp.

 

 

WFD

 

 

ASX

Marketplace Development

 

 

Private

 

 

 

AIRMALL USA, Inc.( subsidiary of Fraport AG.)

 

 

FRA

 

 

ETR

 

Market Opportunity

OTG operates in the growing airport concession market, which comprises F&B, N&G, specialty retail and commercial services. The two primary metrics that drive growth in the airport concession industry are enplanements and revenue per enplanement (“RPE”), and airport concession companies like OTG have benefited from long-term growth in these metrics. According to ARN, enplanements have increased by a 1.9% CAGR and combined F&B and N&G RPE has increased by a 4.6% CAGR from 2009 to 2014 in the top 30 North American airports based on RPE. OTG has been a key contributor in driving this RPE growth during this period. In addition, during this period, total revenue from F&B and N&G concession sales at these airports increased by a 6.7% CAGR. In 2014, F&B and N&G concession sales at the top 30 North American airports by enplanements were $5.2 billion, generated from 576 million enplanements. They believe that these growth trends will continue as the FAA projects positive growth in enplanements over the next 10 years. Additionally, as described below, they believe RPEs will increase in the future due to a number of favorable factors.

Airport concessions provide important and necessary passenger services. Concession revenues are a significant part of the airport business, and they believe that airport authorities and airlines have increasingly focused on growth in this area. Several factors that impact the air traveler experience are also driving increases in RPE. These factors include the increased use of the hub-and-spoke airline model, lengthy security procedures and flight delays and a significant increase in the amount of dwell time. According to ARN, average dwell times can last more than 90 minutes at certain airports like Kennedy. Meeting the travelers’ in-terminal F&B needs has also become more important as in-flight meals have been eliminated or offered for purchase with limited selection and quantity and often with inferior quality. Travelers are increasingly demanding other and often healthier dining alternatives to the typical fast food franchises and have demonstrated a willingness to spend more on the higher-quality products and services offered by OTG.

Given that airport concession contracts generally have a term of between seven and ten years, they expect to have significant and consistent opportunities to bid for concession contracts, including at major hubs, over the next ten years as existing contracts expire. In connection with these expirations, and as a result of all of the above described dynamics, they believe many airports and airlines will be interested in redeveloping existing or outdated airport F&B concessions that have often relied heavily on a collection of separate franchised fast food or other licensed chain restaurant concepts. They believe this is particularly true at major hubs that can justify the significant levels of investments required to redevelop terminal concession programs. In the United States, air traffic growth is increasingly being directed to large hub airports in major metropolitan markets as the major airline carriers consolidate and focus on the most profitable routes stemming from these hubs. Given the limited number of aircraft takeoff and landing slots allotted at major airports such as Kennedy, La Guardia and Reagan, airlines are also choosing to deploy larger aircrafts and fly longer distances, resulting in more enplanements at these airports. With their award-winning offerings, their ability to deliver a customized variety of dynamic, proprietary dining options, integrated retail and other services, innovative designs, state-of-the-art technologies, and an overall focus on major hubs, they believe that they will continue to benefit from these industry trends.

Statement of Operations Data:

 

Fiscal Year Ended(1)

Thirty-Nine Weeks Ended

($ in thousands)

2014

2013

September 27,
2015

September 28,
2014

 

 

 

(unaudited)

(unaudited)

Net sales

$

273,603

 

$

219,708

 

$

285,321

 

$

199,759

 

Costs and expenses:

 

 

 

 

 

 

 

 

 

 

 

 

Food and related expenses

 

85,243

 

 

68,745

 

 

86,860

 

 

61,747

 

Personnel

 

74,043

 

 

58,850

 

 

79,286

 

 

54,327

 

Occupancy

 

36,102

 

 

30,661

 

 

35,592

 

 

26,246

 

Controllables

 

17,360

 

 

15,433

 

 

16,580

 

 

12,657

 

Selling, general and administrative

 

28,534

 

 

20,288

 

 

28,683

 

 

21,452

 

New business development and pre-opening expenses

 

11,787

 

 

12,421

 

 

12,006

 

 

5,528

 

Depreciation and amortization

 

28,820

 

 

20,375

 

 

28,544

 

 

19,673

 

Total costs and expenses

 

281,889

 

 

226,773

 

 

287,551

 

 

201,630

 

Other operating income, net

 

2,103

 

 

1,159

 

 

896

 

 

1,843

 

Loss from operations

 

(6,183

)

 

(5,906

)

 

(1,334

)

 

(28

)

(Gain)/loss on warrant liability

 

(4,780

)

 

27,480

 

 

73,370

 

 

(5,567

)

Interest expense, net

 

44,787

 

 

28,556

 

 

41,141

 

 

30,134

 

Loss before provision for income taxes

 

(46,190

)

 

(61,942

)

 

(115,845

)

 

(24,595

)

Provision for income taxes

 

302

 

 

268

 

 

275

 

 

216

 

Net loss

 

(46,492

)

 

(62,210

)

 

(116,120

)

 

(24,811

)

Less: Net gain attributable to non-controlling interest

 

167

 

 

59

 

 

262

 

 

153

 

Net loss attributable to the Company

$

(46,659

)

$

(62,269

)

$

(116,382

)

$

(24,964

)

 

 

 

(1)

They use a 52- or 53-week fiscal year ending on the last Sunday closest to December 31. Fiscal 2013 and fiscal 2014 ended on December 29, 2013 and December 28, 2014, respectively. Fiscal 2013 and fiscal 2014 were 52-week fiscal years

Balance Sheet Data:

 

As of Fiscal Year End

As of
September 27,
2015

($ in thousands)

2014

2013

 

 

 

(unaudited)

Cash

$

42,334

 

$

3,481

 

$

20,666

 

Total current assets

 

52,333

 

 

11,185

 

 

33,004

 

Property and equipment, net

 

191,485

 

 

153,488

 

 

213,072

 

Other assets

 

1,338

 

 

1,035

 

 

2,020

 

Total assets

$

276,452

 

$

182,832

 

$

277,458

 

Total current liabilities

$

48,391

 

$

40,604

 

$

42,421

 

Long-term debt, net of current portion

 

379,123

 

 

238,629

 

 

427,727

 

Total liabilities

 

468,138

 

 

328,686

 

 

584,290

 

Total equity (deficiency)

 

(191,686

)

 

(145,854

)

 

(306,832

)

Total liabilities and equity (deficiency)

$

276,452

 

$

182,832

 

$

277,458

 

 

 

Target Markets

Expansion into new airports and terminals in major airports. They believe significant new business development opportunities will continue to arise for the foreseeable future for expansion into airports or terminals in major hubs and other large-market, high-traffic airports where they do not currently operate. While they have expanded significantly since 2008, they remain in the very early stages of their overall growth plan, having operations in only 23 terminals across 10 airports in North America today. Given that airport concession contracts generally have a term of between seven and ten years, they expect to have significant and consistent opportunities to bid for concession contracts, including at major hubs, over the next decade as existing contracts expire. In 2014, the top 30 airports in North America by enplanement recorded 576 million enplanements and generated total F&B and N&G concession sales of $5.2 billion, yet to date they have significant operations in only six of these airports. They believe that they are well positioned to win new business because of their highly differentiated product offering and the strength of their relationships with their airline partners. They regularly receive inbound interest from international airlines and airport operators. Given the volume of new business opportunities that exists domestically, their focus has historically been on the U.S. market. However, they monitor and will opportunistically pursue opportunities for international expansion as they did with Toronto-Pearson in 2013.

They have developed a near term growth plan that targets four new entire terminal concession programs in 2016 and up to seven in 2017. Over the longer-term, they believe they can significantly grow their footprint in new and existing markets by obtaining new contracts for entire terminal concession programs while generating some of the highest RPEs in the industry. They typically target entire terminal concession programs of various sizes, which, based on the number of terminals in a given project and enplanements per terminal, could generate a wide range of revenues. They generally expect their smaller projects to generate on average approximately $40 million in net sales, their mid-sized projects to generate on average approximately $85 million in net sales and their larger projects to generate on average approximately $180 million in net sales. The size and timing of new projects can have a material impact on their business as new contracts are awarded. The higher enplanements and RPEs generated in major market and hub airports reduce their investment risk as they can more easily support the level of investment they typically make in order to deliver the OTG Experience. Their goal is to take over entire terminal concession programs, where possible, rather than operate individual concessions. While they will continue to monitor and selectively respond to RFP opportunities, they believe that a substantial portion of their future growth may be driven largely through privately negotiated agreements, including buyout opportunities, outside of the public RFP process.

Increase sales in existing operations. Their goal is to grow their existing operations by increasing the frequency of customer visits and sales through the continued delivery of the OTG Experience. They intend to increase their capture rate by continuing to evolve their design and offerings and creating fresh and dynamic concepts and menus. They expect that these efforts will lead to an increase in the number of travelers that visit their concession locations and order their products, and ultimately grow their sales. As travelers pass through airports where they operate and become more familiar with the OTG Experience, they hope to create loyalty to their proprietary concepts and brands. They believe that these factors will increase sales in their current locations.

Leverage their technology to create new revenue streams in new and existing locations. Their goal is to place one tablet for each seat at their restaurants and certain other F&B locations and at a majority of the seats in the gate-hold rooms of the terminals in which they operate. They believe the repeated and continuous interaction of their customers with their tablets will generate higher RPE and an increasing number of opportunities to develop additional and potentially significant revenue streams.

The following initiatives represent significant growth opportunities for them, both for locations where they have not yet placed tablets and for locations where tablets are currently deployed:

  • Expand advertising and marketing. Their tablet platform generates advertising and marketing revenues. They believe that the size of this revenue stream will grow over time as the potential power and reach of the tablet platform as a marketing medium is further accepted and understood by advertisers and their business partners. Their current partners include credit card companies, rental car companies and online shopping sites.
  • Develop digital entertainment and gaming content. They are working on creating digital entertainment and gaming content for purchase and free, advertising-driven content to be enjoyed by their customers on tablets that often provide faster connectivity to the Internet at the airport than personal devices. They have observed that playing the free games pre-loaded on their tablets is one of the most popular ways in which customers pass time while waiting for their flight. They are currently developing a variety of games, such as casino style games, electronic lottery, monetized social gaming and games of skill. Their exclusive gaming programs will allow them to offer sweepstakes and games of skill and award prizes to their customers ranging from free food and beverages, to flight upgrades and miles awards, to vacation packages. They believe additional future revenues will be generated by increased sales of products and services associated with game play, in-application purchases and in-application advertising.
  • Increase personalized sales. The recommendation engines they have developed for the tablet ordering software also suggest F&B pairings or other N&G products based on the time of day, prior customer preferences, flight destinations or length of travel. They believe they can also create and leverage their own databases of customer preferences by analyzing prior transactions in general and for specific customers who opt-in to receive personalized offers and services. They believe information gleaned from these databases will help to further increase sales and RPE via the recommendation and targeted marketing of specific additional products and services, including those of their business partners. Their strong understanding of customer preferences will also enable them to identify leading items that drive demand and allow them to react quickly to introduce these items across other operations. These product recommendations have already provided increased sales in the locations where tablets are deployed.
  • Further integration with business partners. They will continue to develop ways to integrate their technology with business partner loyalty programs and accept payment in alternative forms of currency as they have recently done with the pay with miles function for United Airlines. These programs not only increase sales as a result of allowing customers to access a new and seemingly free or otherwise inaccessible source of capital, but they also eliminate credit card processing fees on all incremental sales

 

Company's Unique Strengths

Delivering the OTG Experience. They have been recognized throughout the industry for elevating the air travel experience, earning numerous accolades for themselves and their airline and airport partners, including: “50 Most Innovative Companies of 2014” Fast Company, and “The Judges’ Award for Driving Innovation in Airports” International Airport Food & Beverage FAB Awards (2014). The unwavering focus on the key drivers of the OTG Experience differentiates them from their competitors. They believe that delivery of each of the elements of the OTG Experience—(1) inviting hospitality, (2) authentic dining experiences, (3) thoughtful and innovative design and (4) state-of-the-art technology—creates a superior value proposition for travelers and their airline and airport partners that will continue to lead to market share growth and some of the highest RPEs in the industry.

Their performance has generated increasing demand for the types of programs that OTG offers and has led to significant additional growth opportunities through privately negotiated agreements and both public and private request-for-proposals (“RFP”) processes. Over the past five years, they have won approximately 89% of the contracts they have pursued when competing for entire terminal concession programs. As a result, they have doubled their market share for F&B in the top 50 performing North American airports by RPE from approximately 3% in 2008 to approximately 6% of sales in 2014. Airport travelers also respond favorably to the breadth of their high-quality dining options, atmosphere, conveniences and services they offer and, ultimately, they spend more at OTG operated concession locations. Concession programs operated by OTG, especially its entire terminal concession programs, rank highly amongst the top 50 performing North American airports by RPE and consistently generate some of the highest RPEs in the industry. Their ability to generate higher revenue is evidenced by what they call takeover growth – the growth in RPE when comparing their first full year of operations with the year prior to when they took over a concession program – which has averaged 26% across their entire terminal concession programs.

Differentiated business model. They continue to learn and evolve, and over the past 20 years have worked on refining their business model to address the needs and preferences of their customers and partners. By relying almost exclusively on proprietary concepts, they create a differentiated experience for their customers, avoid paying franchise fees and are well positioned to take advantage of changes in consumer trends and commodity costs. Unlike most of their competitors that rely on licensing and franchising restaurant brands, they have full control over almost all of their restaurant concepts and menus and are able to react quickly and effectively to changes in consumer needs. They re-design terminals around the customer experience and increase points of sales throughout the terminal by creating revenue generating capacity from previously unproductive and dormant space, such as gate-hold rooms. Their technology also sets them apart and results in many customer benefits, additional revenue generating opportunities as well as cost savings. Today, they focus on pursuing the most complex, yet most rewarding, projects at the busiest airports and seek to grow at major hubs and other large-market, high-traffic airports. Where possible, they aim to take over responsibility for entire airport or entire terminal concession programs, rather than to simply operate individual or small numbers of concession locations, which they believe allows them to benefit from economies of scale and deliver all of the elements of the OTG Experience.

Strong business partnerships. Their ability to deliver the OTG Experience has led to strong long-term relationships with their airline and airport partners. Their successful track record and meaningful relationships with their partners have led to high contract win rates and additional business opportunities. Further, they have been able to negotiate concession agreements on favorable terms that include longer lease terms, lower percentage rents and greater operational flexibility for them, but that still result in higher absolute dollar returns to their partners. By custom designing and operating separate and unique concepts for each airline and airport, they allow these partners to leverage the OTG Experience to enhance their own brands and drive their own customer loyalty initiatives. For example, they work with their airline partners to extend special services to their most frequent and valued customers and develop ways to interact with their loyalty programs, such as their “pay with miles” function for United Airlines. The favorable press they have garnered for their larger entire terminal concession programs have also generated billions of media impressions for their airline partners that have significant dollar value. Moreover, their demonstrated ability to design, develop, operate and manage entire terminal concession programs relieves their airline and airport partners of much of the burden of managing all or a part of these programs themselves.

Significant barriers to entry. They believe that their business model is not easily replicated even by seasoned concession operators, as they have been delivering the OTG Experience for the last 20 years, and that there are significant barriers to entry for potential new competitors, particularly for entire terminal concession programs. The intensive capital requirements that underpin their highly differentiated programs and their ability to generate some of the highest RPEs in the industry limit both the willingness and the ability for other operators to compete with them. They understand and effectively manage the myriad of legal, regulatory and logistical obstacles involved in operating a business in a heavily regulated and secure environment. Given the strict security at airports, they have the benefit of a streamlined onboarding process for their crewmembers, including FBI fingerprinting and background checks. In addition, their experienced teams specialize in delivering new projects within extremely compressed time tables in a variety of circumstances. They have repeatedly demonstrated an ability to transition and transform an entire terminal concession program virtually overnight without disruption to the overall business or other airport operations. They can manage the logistics for the largest phased transitions as well. For example, in 2014, during the takeover of Newark Terminal C, they successfully opened 49 F&B and N&G locations in 42 days.

Attractive terminal-level economics. OTG’s proven business model results in strong terminal-level economics characterized by some of the highest RPEs in the industry, attractive operating margins and strong cash flow generation on an individual contract basis. Whenever they take over an entire terminal concession program from a prior operator, they generate takeover growth of 26% on average, in the first full year of operations. Their ability to quickly transition concession facilities from prior operators and open (at least) temporary concessions enables them to generate revenue with minimal construction or renovation delays. For entire terminal concession programs, they are generally able to achieve run-rate revenue within the first 24 months following the completion of construction, which refers to a month during which revenue, on an annualized basis, reflects the amount of revenue projected for a fully operational business. The breadth of their F&B concepts also allows them to provide service during all day parts, including breakfast, lunch, dinner and late night. As such, OTG has been able to achieve, sustain and grow some of the highest RPEs in the industry.

They target a terminal-level contribution margin of at least 20%. They believe that these margins are higher than their peers as a result of the proprietary nature of OTG restaurants, resulting in no franchising fees, lower terminal rents and greater efficiencies through the use of technology. Their tablet based ordering systems allow them to operate with a more efficient labor and inventory management model than typical restaurants. Further, they do not require large marketing and advertising budgets like other restaurant businesses. For entire terminal concession programs, they target a sales to investment ratio of 1:1. Once all of the initial capital expenditures are made, there are minimal ongoing capital expenditures required. The combination of their industry leading revenue generation which they calculate based on their takeover growth, and strong margins allow them to target terminal-level pre-tax internal rates of return (“IRR”) for the contract term and extension option periods in excess of 30%. Their terminal-level economics are underpinned by their long-term contracts and their stable customer base.

Company's Unique Risks

Their business and results of operations depend in significant part on the future performance of the airline and travel industry, and their airline partners in particular, and their revenue growth is in part tied to continued growth in air travel.

They have experienced net losses in the past, and they may continue to experience net losses in the future. They experienced net losses of $62.3 million and $46.7 million in fiscal 2013 and fiscal 2014, respectively. They have historically incurred net losses because of their high growth rate, which has resulted in significant capital expenditures and associated depreciation and amortization, and high interest expense. They expect they will continue to incur net losses for the foreseeable future for these reasons. They cannot assure you that they will achieve profitability in future periods.

A significant portion of their net sales are derived from airports in the New York metropolitan area. They derived approximately 69% of their net sales in the thirty-nine weeks ended September 27, 2015 from airports located in the New York metropolitan area, LaGuardia, Newark and Kennedy. As a result, they remain highly dependent upon the New York metropolitan area market.

Their expansion into new airports may present increased risks due to their unfamiliarity with those areas. Their growth strategy depends upon expanding into markets where they have little or no meaningful operating experience. Those locations may have demographic characteristics, consumer tastes and discretionary spending patterns that are different from those in the markets where their existing operations are located.

They rely on their customers spending a significant amount of time in the airports where they operate and a change in customer habits or changes in transportation safety requirements and procedures could harm their business and results of operations. Since most of their concession locations are situated beyond the security checkpoints at airports, they rely on their customers spending a significant amount of time in the terminal and hold room areas of the airport terminals where they have concession contracts. Changes in their customers’ travel habits prior to departure, including an increase in the availability or popularity of airline first-class lounges, or an increase in the efficiency of ticketing, transportation safety procedures and air traffic control systems could reduce the amount of time that their customers spend at their concession locations.

If they are unable to protect their customers’ credit card data and other personal information, they could be exposed to data loss, litigation and liability, and their reputation could be significantly harmed.

Their success depends in part upon the popularity of their chef partners and if they are unable to maintain such relationships their business could be adversely affected.

They may experience increased labor costs, including for employee health care benefits. Various federal, state and local labor laws, rules and regulations govern their relationships with their crewmembers and affect operating costs. With the passage in 2010 of the U.S. Patient Protection and Affordable Care Act (the “ACA”), they are required to provide affordable coverage, as defined in the ACA, to all employees, or otherwise be subject to a payment per employee based on the affordability criteria in the ACA. Additionally, some states and localities have passed state and local laws mandating the provision of certain levels of health benefits by some employers.

They are subject to the risk of union disputes and work stoppages at their locations, which could have a material adverse effect on their business. As of December 31, 2015, 76% of the crewmembers at their locations are covered by collective bargaining agreements, under contracts running through 2015 to 2018. They are also often subject to airport “labor harmony” policies, which require, or effectively require that they employ unionized workers. In addition, negotiating labor contracts, either for new locations or to replace expiring contracts, is time consuming or may not be accomplished on a timely basis.

OTG EXP, Inc.’s only material asset after completion of this offering will be its interest in the LLC, and it is accordingly dependent upon distributions from the LLC to pay taxes, make payments under the Tax Receivable Agreement, pay dividends and pay other expenses. Their stockholders’ claims will be structurally subordinated to all liabilities of the LLC.

Rick Blatstein, through his control of the Principal Stockholders, will continue to control them following this offering and his interests may conflict with or differ from your interests as a stockholder. The concentration of their voting power may adversely affect the ability of new investors to influence their policies. Immediately following this offering and the application of net proceeds therefrom, Rick Blatstein, through his control of the Principal Stockholders, will beneficially own approximately 53.0% of the LLC Units and all of the outstanding shares of their Class B common stock. Each share of their Class B common stock will initially entitle its holders to ten votes on all matters presented to their stockholders generally. Because they hold their economic ownership interest in their business through the LLC, rather than through the public company, these existing owners may have conflicting interests with holders of shares of their Class A common stock.

Following the consummation of this offering, their existing owners will have the right to have their LLC Units exchanged for an aggregate of 54,771,722 shares of Class A common stock under certain conditions. If these LLC Units are exchanged for Class A common stock, their issuance would have a substantial dilutive effect on the percentage ownership of their current stockholders.

 

Bottom Line

During fiscal 2012 to 2014, they grew from 111 F&B locations in eight airports to over 220 locations across 10 airports. From 2013 to 2014, their net loss decreased 25.3% to $46.5 million. In the first three quarters of 2015, their net sales increased 42.8% to $285.3 million and their net loss increased 368% to $116.1 million, driven substantially by a $73.4 million loss on warrant liability. During the same time period, their net sales grew from $146 million to $274 million, representing a 23% compound annual growth rate. They estimate that net sales will be approximately $380 million for fiscal 2015. This represents net sales growth of 39% over fiscal 2014. The increase in net sales is primarily due to expansion into two new airports, Newark and Reagan. They estimate that their same terminal sales growth will be approximately 6.6% for fiscal 2015.

They are one of the leading airport food and beverage (“F&B”) operators in North America with more than 220 locations in 23 terminals across 10 airports, among the most frequently traveled airports in North America, including Kennedy, LaGuardia, Newark, Philadelphia, Reagan, Minneapolis-St. Paul and Toronto-Pearson through the following:. Over the past 20 years, they have expanded their offerings from F&B to include N&G and concession management services. They have become a one-stop airport solutions provider with a demonstrated ability to design, develop, operate and manage entire terminal concessions programs. OTG’s customers are comprised of two distinct groups. The first group, which they refer to as their business partners, includes airlines, airport operators and concession program managers, and increasingly other commercial enterprises seeking to leverage the impact of the OTG Experience. The second group consists of the tens of millions of people each year that pass through the airports containing OTG operations, as well as the employees and crewmembers of their airline and airport partners. Through their interactive tablet programs, travelers can order everything from gourmet sandwiches and salads, to sushi and steak accompanied by a fine wine or a locally-brewed craft beer, which will be delivered to their seat in one of their restaurants or even at the gate. Travelers can also charge their personal devices at an array of tabletop outlets and USB ports and use their tablets to surf the Internet, play games, order personalized services or shop with their retail partners. They create culturally inspired, authentic food programs through relationships with renowned local, national and international chefs, including Michelin-starred chefs, James Beard award winners and Iron Chefs. Their food and beverage concepts are known for award-winning cuisine across a broad spectrum of styles and service options, from food courts to full-service dining, to grab-and-go gourmet markets. They have changed traditional gate-hold areas beset with tight and limited seating and services, into revenue generating spaces containing comfortable restaurant, bar and lounge seating and offering a variety of service and entertainment options. They are known as the company that put iPads in airports, and their program is on track to be one of the largest consumer-facing deployments of the iPad in the world. Their tablet program provides more accurate ordering (in over 20 languages) and faster delivery and check-out services. Their tablet platform allows for the creation of additional sources of revenue from advertising, marketing, gaming and entertainment programs with other business partners including credit card companies, car rental companies and online shopping sites.

They are in the process of finalizing agreements to operate to ten F&B and N&G locations, develop 15 holdrooms and manage ten concession locations in the terminal as a sublessor in the Philadelphia, Terminal B, airport and have finalized an agreement relating to the redevelopment of the concession program for all of Terminals B South, C and E of Houston. They currently plan to operate the majority of approximately 76 F&B and N&G locations, and to serve as property manager for the F&B and N&G locations they do not operate, as well as more than 30 specialty retail locations, and to develop 90 holdrooms.

Enplanements have increased by a 1.9% CAGR and combined F&B and N&G RPE has increased by a 4.6% CAGR from 2009 to 2014 in the top 30 North American airports based on RPE. OTG has been a key contributor in driving this RPE growth during this period. Total revenue from F&B and N&G concession sales at these airports increased by a 6.7% CAGR. In 2014, F&B and N&G concession sales at the top 30 North American airports by enplanements were $5.2 billion, generated from 576 million enplanements. Concession revenues are a significant part of the airport business, and they believe that airport authorities and airlines have increasingly focused on growth in this area. Given that airport concession contracts generally have a term of between seven and ten years, they expect to have significant and consistent opportunities to bid for concession contracts, including at major hubs, over the next ten years as existing contracts expire. They believe many airports and airlines will be interested in redeveloping existing or outdated airport F&B concessions that have often relied heavily on a collection of separate franchised fast food or other licensed chain restaurant concepts. They believe this is particularly true at major hubs that can justify the significant levels of investments required to redevelop terminal concession programs.

They believe significant new business development opportunities will continue to arise for the foreseeable future for expansion into airports or terminals in major hubs and other large-market, high-traffic airports where they do not currently operate. They expect to have significant and consistent opportunities to bid for concession contracts, including at major hubs, over the next decade as existing contracts expire. They have developed a near term growth plan that targets four new entire terminal concession programs in 2016 and up to seven in 2017. They intend to increase their capture rate by continuing to evolve their design and offerings and creating fresh and dynamic concepts and menus. Their goal is to place one tablet for each seat at their restaurants and certain other F&B locations and at a majority of the seats in the gate-hold rooms of the terminals in which they operate. They believe the repeated and continuous interaction of their customers with their tablets will generate higher RPE and an increasing number of opportunities to develop additional and potentially significant revenue streams. Their tablet platform generates advertising and marketing revenues. They believe that the size of this revenue stream will grow over time as the potential power and reach of the tablet platform as a marketing medium is further accepted and understood by advertisers and their business partners. They are working on creating digital entertainment and gaming content for purchase and free, advertising-driven content to be enjoyed by their customers on tablets that often provide faster connectivity to the Internet at the airport than personal devices. They believe information gleaned from their databases will help to further increase sales and RPE via the recommendation and targeted marketing of specific additional products and services, including those of their business partners. They will continue to develop ways to integrate their technology with business partner loyalty programs and accept payment in alternative forms of currency as they have recently done with the pay with miles function for United Airlines.

They have been recognized throughout the industry for elevating the air travel experience, earning numerous accolades for themselves and their airline and airport partners. By relying almost exclusively on proprietary concepts, they create a differentiated experience for their customers, avoid paying franchise fees and are well positioned to take advantage of changes in consumer trends and commodity costs. Their successful track record and meaningful relationships with their partners have led to high contract win rates and additional business opportunities. They believe that their business model is not easily replicated even by seasoned concession operators, as they have been delivering the OTG Experience for the last 20 years, and that there are significant barriers to entry for potential new competitors, particularly for entire terminal concession programs. OTG’s proven business model results in strong terminal-level economics characterized by some of the highest RPEs in the industry, attractive operating margins and strong cash flow generation on an individual contract basis. They target a terminal-level contribution margin of at least 20%. They believe that these margins are higher than their peers as a result of the proprietary nature of OTG restaurants, resulting in no franchising fees, lower terminal rents and greater efficiencies through the use of technology.

Their business and results of operations depend in significant part on the future performance of the airline and travel industry. They have experienced net losses in the past, and they may continue to experience net losses in the future because of their high growth rate, which has resulted in significant capital expenditures and associated depreciation and amortization, and high interest expense. They derived approximately 69% of their net sales in the thirty-nine weeks ended September 27, 2015 from airports located in the New York metropolitan area, LaGuardia, Newark and Kennedy. As a result, they remain highly dependent upon the New York metropolitan area market. Their growth strategy depends upon expanding into markets where they have little or no meaningful operating experience. . Changes in their customers’ travel habits prior to departure, including an increase in the availability or popularity of airline first-class lounges, or an increase in the efficiency of ticketing, transportation safety procedures and air traffic control systems could reduce the amount of time that their customers spend at their concession locations. If they are unable to protect their customers’ credit card data and other personal information, they could be exposed to data loss, litigation and liability, and their reputation could be significantly harmed. Their success depends in part upon the popularity of their chef partners and if they are unable to maintain such relationships their business could be adversely affected. With the passage in 2010 of the U.S. Patient Protection and Affordable Care Act (the “ACA”), they are required to provide affordable coverage, as defined in the ACA, to all employees, or otherwise be subject to a payment per employee based on the affordability criteria in the ACA. As of December 31, 2015, 76% of the crewmembers at their locations are covered by collective bargaining agreements, under contracts running through 2015 to 2018. Their stockholders’ claims will be structurally subordinated to all liabilities of the LLC. If LLC Units are exchanged for Class A common stock, their issuance would have a substantial dilutive effect on the percentage ownership of their current stockholders. Rating = 2