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Trade Date
Trulia, Inc.TRLA 17.005.25 millionMarch 15 2013
J.P. Morgan, Deutsche Bank Securities, RBC Capital Markets
Needham & Co., William Blair & Co.
116 New Montgomery Street, Suite 300, San Francisco, California 94105
(415) 648-4358

For IPO Boutique's "scale of 1 to 5" BUY rating on Trulia, Inc., and our comprehensive analysis, click the "Buy Market Research" link above.

About (adapted from prospectus):
Trulia offers free and subscription products that enable real estate professionals to promote themselves and their listings and connect with transaction-ready consumers through their online and mobile marketing products. Their free products allow these professionals to build their personal brand by creating an online profile and establishing their presence through mobile features such as "check-ins", while Trulia's subscription products enable them to increase their visibility, promote their listings in search results, target mobile users, and generate qualified leads.

Trulia delivers the "inside scoop" on homes, neighborhoods, and real estate professionals. They supplement listings data with local information on schools, crime, and neighborhood amenities to provide insights into each community. In addition, Trulia harnesses user-generated content from their active community of contributors, which includes consumers, local enthusiasts, and professionals. Consumers contribute content by posting questions, reviewing neighborhoods, and writing agent recommendations. Real estate professionals engage in Trulia's community by sharing local knowledge, answering consumers’ questions, and contributing content to their marketplace.

Trulia generates revenue primarily from sales of subscription products to professionals. They also generate revenue from display advertising sold to leading real estate and consumer brand advertisers seeking to reach Trulia's audience.

This description is adapted from prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..

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