About Tilly's (adapted from Tilly's prospectus):
Tilly's is a specialty retailer of West Coast inspired apparel, footwear and accessories, offering brands rooted in action sports, music, art and fashion. Their stores are designed to be an extension of their teen and young adult consumers' lifestyles with a balance of guys and juniors merchandise in a stimulating environment. Tilly's motto; "If it's not here...it's not happening" exemplifies their goal to serve as a destination for the latest, most relevant merchandise and brands important to their young target customers.
As of April 30, 2011, Tilly's operated 126 stores in 11 states, averaging approximately 7,800 square feet. They also sell their products through an e-commerce website, www.tillys.com.
Tilly's boasts a larger store format which allows them to carry a more extensive selection of the most relevant, established and emerging brands and offer a greater assortment of apparel styles, sizes and price points across multiple categories. This broad selection enhances their ability to rapidly identify and respond to trends and consistently offer customers both proven fashion items and core styles. Tilly's strives to keep their merchandising mix current by introducing additional brands and styles in response to the ever-evolving desires of its customers.
Tilly's currently operate stores in 34 markets in 11 states across a variety of real estate venues including malls, power centers, neighborhood and lifestyle centers, outlet centers and street-front locations. Their geographic portability and real estate flexibility provide them with a wider scope of opportunities and enhance our ability to open new stores.
Tilly's first store opened in 1982 in Orange County, California.
In fiscal 2010, Tilly's increased net sales to $332.6 million from $282.8 million in fiscal 2009, or 17.6%, and increased operating income to $24.9 million from $21.4 million in fiscal 2009, or 16.4%.
Tilly's utilizes a multi-pronged marketing strategy to connect with their customers and drive traffic to their stores and website, including their catalog, in-store events and contests, social media and grass roots community programs. These initiatives are complemented by email marketing as well as traditional radio and print advertising to build customer awareness and loyalty, highlight key merchandise offerings, drive traffic to their stores and website and promote the Tilly’s brand.
Over the last five years Tilly's has invested approximately $20 million into their distribution center and information systems to support future growth. This description is adapted from Tilly's prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..