Brightcove IPO Advisory

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Company
Symbol
Price
Shares
Trade Date
Brightcove Inc.BCOV
[ Nasdaq ]
11.005 millionFebruary 17 2012
Underwriter(s):
Morgan Stanley, Stifel Nicolaus Weisel
Co-Manager(s):
RBC Capital Markets, Pacific Crest Securities, Raymond James
Industry:
Technology
Employees:
288
Founded:
2004
Address:
One Cambridge Center, Cambridge, MA, 02142. US
Phone:
888-882-1880
Brightcove Web Site:
http://www.brightcove.com


For IPO Boutique's "scale of 1 to 5" BUY rating on Brightcove Inc., and our comprehensive analysis, click the "Buy Market Research" link above.




About Brightcove (adapted from Brightcove prospectus):
Brightcove provides cloud-based solutions for publishing and distributing professional digital media. Brightcove Video Cloud, is their flagship product which was released in 2006; the world's leading online video cloud platform. Brightcove customers include The New York Times Company, Oracle, Showtime, Philips Electronics, Macy's, Bank of America, the U.S. Army and Honda.

Cloud storage is a model of networked online storage where data is stored on virtualized pools of storage which are generally hosted by third parties. Hosting companies operate large data centers; and people who require their data to be hosted buy or lease storage capacity from them and use it for their storage needs. The data center operators, in the background, virtualize the resources according to the requirements of the customer and expose them as storage pools, which the customers can themselves use to store files or data objects. Physically, the resource may span across multiple servers.

Cloud storage services may be accessed through a web service application programming interface (API), or through a Web-based user interface.

As consumers increasingly desire access to their data, files and media using a wide range of Internet-connected devices such as PCs, smartphones, tablets and televisions. Cloud based storage services continue to grow to accomodate this need.

Brightcove Video Cloud, or Video Cloud, enables the customer to publish and distribute video to Internet-connected devices quickly. Brightcove's user interface gives customers control over a wide range of features and functionality needed to publish and deliver, including content management, format conversion, video player styling, distributed caching, advertising insertion, content protection and distribution to diverse device types and multiple websites, including their own websites, partner websites and social media sites. Video Cloud also includes comprehensive analytics that allow customers to understand and refine their engagement with end users.

In May 2011, Brightcove App Cloud, or App Cloud, was released and expects its first commercial sale in the second half of 2011. App Cloud is a software application development and management platform designed to help customers publish and distribute video and other professional digital media through software applications across multiple Internet-connected devices.

Brightcove generates revenue by offering products to customers on a subscription-based, software as a service, or SaaS, model.

This description is adapted from Brightcove prospectus. This description is not intended to be a recommendation to buy stock from this company. To see the company's full description, view their prospectus..


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